May 02, 2024  
2018-2019 College Catalog 
    
2018-2019 College Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

RM 3000 - Consumer Behavior


3 Credit(s) Hours: 3 hrs.

The buying process of consumers and their behavior variables, how to understand peoples’ wants and assess the influence consumer groups (government, households and business) have on each other and society.
Prerequisite(s): BA 1100 



Add to Portfolio (opens a new window)