May 09, 2025  
2018-2019 College Catalog 
    
Catalog Navigation
  Catalog Home
  College Mission Statement
  Programs by Department
  Programs (A-Z)
  General Education Requirements - CUNY Common Core: Pathways
  Course Descriptions
  Degree Requirements
  About Kingsborough Community College
  Supporting Kingsborough
  Equal Opportunity, Non-Discrimination and Affirmative Action
  Academic Calendar
  Curricula
  Facilities Supporting Academic Programs
  Admission Information and Procedures
  Freshman and Transfer Services
  Transfer Policies and Procedures
  Testing
  Health Regulations
  Financial Aid
  Tuition and Fees
  Academic Advisement and Assistance
  Academic Information
  Examinations and Grades
  Honors and Enriched Off Campus Opportunities
  Graduation and Awards
  Transfer to Four-Year Colleges and Universities
  Department of Student Affairs & Student Support Programs
  Registrar’s Office
  Information Technology Services
  Academic Scheduling
  Robert J. Kibbee Library
  Security and Public Safety
  High School Programs
  Office of Continuing Education, Workforce Development, and Strategic Community Planning
  For the Community
  Faculty and Instructional Staff
  The City University of New York and Colleges of the City University of New York
  Notifications, Policies and Rules and Regulations
  Campus Map
  Travel Directions
  Updated logo
  My Portfolio
HELP
2018-2019 College Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BA 1400 - Principles of Marketing

3 Credit(s) Hours: 3 hrs.

Consideration of marketing strategy from a customer’s point of view. Course deals with principles and practices of the distribution process, including product pricing, promotion, distribution channels, market research, and governmental regulations.
Prerequisite(s): BA 1100 


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)