Apr 25, 2024  
2018-2019 College Catalog 
    
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2018-2019 College Catalog [ARCHIVED CATALOG]

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BA 1400 - Principles of Marketing

3 Credit(s) Hours: 3 hrs.

Consideration of marketing strategy from a customer’s point of view. Course deals with principles and practices of the distribution process, including product pricing, promotion, distribution channels, market research, and governmental regulations.
Prerequisite(s): BA 1100 


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