Mar 29, 2024  
2019-2020 College Catalog 
    
2019-2020 College Catalog [ARCHIVED CATALOG]

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TAH 2500 - Tourism and Hospitality Marketing


3 Credit(s) Hours: 3 hrs.

Application of practical marketing techniques relating to the tourism and hospitality industries. Marketing mix, communications mix, customer relationship marketing and online marketing will be studied and a marketing plan typically found within small to mid-size businesses will be created.
Prerequisite(s): TAH 100 



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