FM 3600 - Visual Merchandising and Display

3 Credit(s) Hours: 4 hrs.

Visual merchandising communicates merchandise information to customers and encourages people to buy. The purpose, value, and methods of display as a part of sales promotion and how it fits into the total marketing picture, designing and building interior window and point-of-purchase merchandise displays.
Prerequisite(s): BF 3100 or MM 3100