|
Apr 19, 2024
|
|
|
|
RM 3000 - Consumer Behavior 3 Credit(s) Hours: 3 hrs.
The buying process of consumers and their behavior variables, how to understand peoples’ wants and assess the influence consumer groups (government, households and business) have on each other and society. Prerequisite(s): BA 1100
Add to Portfolio (opens a new window)
|
|