BA 5200 - Advertising: Theory and Practice

3 Credit(s) Hours: 3 hrs.

Advertising, its methods and its role in business. An introduction to media, copy, research, layout, production, direct mail, and campaign strategy.
NOTE: BA 9229 must be taken in lieu of BA 5200 for A.A.S. Business Administration students with a grade point average ≥ 3.00
Prerequisite(s): BA 1400