BA 1000 - Business Administration: Introduction to Business

3 Credit(s) Hours: 3 hrs.

The dynamic world of the business environment. Included are: the business organization, from the sole proprietor (entrepreneur) to the corporate entity, four functions of management (planning, organizing, leading and controlling), and four elements of the marketing mix (product, price, promotion and distribution). Practical applications of management and marketing skills in small business, and in large corporations, the profit motive as a key feature in the American free enterprise system, legal aspects of operating a business, and the role of computers in business.
This course is equivalent to BA 1100 .
Prerequisite(s): Enrollment in the “College Now” Program