TAH 1200 - Tourism and Hospitality Entrepreneurship

3 Credit(s) Hours: 3 hrs.

Introduction to the theories and concepts within the tourism and hospitality industries from an entrepreneurial perspective, including key determinants and their innovative impact on performance. The importance and impact of globalization is analyzed, and financial, marketing and legal strategies are explored. The tools needed to start one’s own tourism and hospitality business are emphasized.

Prerequisite(s)/Corequisite(s): TAH 100
Department: Tourism and Hospitality